Let us plan your car launch

Car Launches & Events

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Deon Joubert Racing has been providing independent services to the motor industry for more than 10 years. We manage press fleets for a broad portfolio of clients, organize car launches, provide vehicles for special events, offer specialist driving services and more.

If you are looking to make a splash with a memorable international car launch, get your press fleet noticed by the right magazines and journalists, or need expert driving skills for events, movies, publicity and more, we are your go-to service provider in Cape Town, South Africa.

Why Us?

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  • Deon Joubert is a well-known name in the South Africa motor-racing world and brings a wealth of experience, connections and inside knowledge to each project - Read More
  • A thorough knowledge and understanding of all aspects of the automotive industry.
  • An experienced team that is strong on logistics, communication and connection.
  • Unique systems to ensure your event runs smoothly from start to finish.
  • People that love cars, can talk the technical stuff and make driving fun.
Image courtesy of Justin Pinto &

Why Cape Town?

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Cape Town is the ideal destination for international car launches for many of the same reasons that it’s a favourite of the film industry and a major tourist attraction.

scenic beauty winelands fabulous light world class infrastructure five star hotels restaurants international airport

And the trump card for successful car launches - a diverse choice of routes with four or five beautiful mountain passes, well maintained roads and very little traffic once you’ve left the city, so that journalists have plenty of scope to put cars through their paces.

Deon Joubert Racing - Car Launches in Cape Town, South Africa

What Our Clients Say

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  • "I have had the pleasure of working with Deon and his team on many launches and events over the years. The level of professionalism and their dedication to ensuring a flawless event is unsurpassed. Deon and his team are simply a pleasure to do business with."
    Ian Beales (Witches and Wizards)
Deon Joubert Racing - Car Launches in Cape Town, South Africa

A Few of Our Clients

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Clients - Mercedes-Benz
Clients - Jaguar
Clients - Toyota
Clients - AMG
Clients - BMW
Deon Joubert Racing - Car Launches in Cape Town, South Africa


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